Iris Jönsthövel is an optimistic and high-energy problem solver who loves to collaborate with brands on innovative projects that serve their customers.

With knowledge in a variety of design thinking methods, Iris offers her services to companies oriented on the outdoor industry, materials innovation and sustainability. From in-depth customer research to hands-on concept development, her method is rooted in both analytical & conceptual thinking and a proactive approach to problem solving.

Her approach to innovation is human-centred, as she derives actionable insights about consumers’ needs, pain points, and preferences that you won’t get by doing ordinary interviews. Complimenting this, Iris’ visual communication skills enable her to translate all insights into bite-size bits of content and provide you with an array of ideas for product development.

In her free time Iris loves to challenge herself in sports and outdoor activities. Therefore, in her work she continues to align herself with brands that feel authentic to her lifestyle. Most recently partnering with IRIS Cycling Apparel on a workshop series co-creating an exclusive bike short design with- and for her customers.

Originally a Dutchie, Iris lives in Norway just outside of Oslo, where you can find her outdoors climbing, skiing or biking.

On the weekends, she also works on art experiments. Find some of it here.

Iris is also the founder of Alta - High on Life, a brand that provides individuals with hands-on design tools to start designing their life and career themselves. Find all about it here.

Skills
Iris holds a Masters of Science degree in Design for Interaction at the department of Industrial Design Engineering from the Delft University of Technology in the Netherlands.

Customer Research
Customer Experience (CX) Strategy
Design Thinking & Problem Solving
Facilitation
Concept Development
Prototyping
User Testing
User Experience (UX) Design
Innovation Design